Coverland · Retail and eCommerce

Running an 80,000 SKU catalogue from a spreadsheet

The Coverland product catalogue in Google Sheets, showing category, name, description and image URL columns across dozens of rows.
The live sheet that drives the entire catalogue.

Challenge

Coverland managed an 80,000 SKU catalogue in Magento, updating inventory by hand across spreadsheets, with that same catalogue also feeding their website, Amazon, eBay, and multiple dropshipping partners.

Approach

We rebuilt the platform in Next.js, backed by a structured Google Sheets system spanning categories, vehicle makes, models, year variations, and item details. The team edits products directly in the sheet, including names, descriptions, and imagery, and changes sync straight to the live site.

The Coverland homepage with its vehicle selector and best-selling product rows.
Vehicle selector driven directly from the sheet structure.

Result

Coverland now runs an 80,000 SKU catalogue across their website and multiple sales channels from a single, structured spreadsheet system, with no manual re-entry between platforms.

A Coverland product page for a vehicle-specific car cover, showing material and feature detail.
A generated product page, one of roughly 80,000.

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